Thursday, May 24, 2012

Video: Lions' Matthew Stafford 'hooks it up' for Champs Sports

Ever want to know what Matthew Stafford would look like throwing the football in Nike apparel and computer-generated, slow-motion graphics?
No? Well, either way, Champs Sports has the Lions quarterback featured among a series of advertisements for its summertime fashion arsenal ('Hook it Up').

It's a 15-second spot in which Stafford, seemingly playing a game of pick-up, no-pads football, throwing the ball to a diving receiver, who makes a one-handed grab.
Then you can see said unnamed player standing while a Champs Sports store (again, in computer graphics) unveils itself around him. It's very realistic.
Thunder forward Kevin Durant also starred in an ad spot for Champs Sports' 'Hook it Up' series.

By Brian Manzullo
Detroit Free Press Sports Writer

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